SEO that survives updates
What I change on real sites, why it works, and which “best practices” I've stopped bothering with.
Practical newsletter
Short, useful emails based on real client work — no fixed schedule,
no filler, and one-click unsubscribe.

No paywall, no catch.
Just useful emails.
Quick reads you can
use the same day.
Battle-tested ideas from
actual projects.
Leave anytime with
one click.
What I change on real sites, why it works, and which “best practices” I've stopped bothering with.
Marketing tests with the numbers attached — including the ones that flopped, so you can skip them.
Small AI workflows that remove manual work, described closely enough to rebuild.
Subject:The SEO task I'd do before publishing another article
Before you hit publish on your next article, do this one thing.
Most content fails because of what's missing, not what's written.
Here's the quick pre-publish check I use with clients...
Clear steps, not theory.
Focused emails you can
actually finish.
No team. No outsourcing.
Just real work.