The stuff I'd tell you over coffee
Short, practical emails on SEO, digital marketing and AI automation. No fixed schedule, no filler — and one-click unsubscribe on every issue.
What lands in your inbox
SEO that survives updates
What I change on real sites, why it works, and which "best practices" I've stopped bothering with.
Experiments worth copying
Marketing tests with the numbers attached — including the ones that flopped, so you can skip them.
Automations you can steal
Small AI workflows that remove an hour of manual work a week, described closely enough to rebuild.
The fine print
Subscribing is double opt-in: you'll get one email asking you to confirm, and nothing else arrives unless you click it. Every issue after that carries an unsubscribe link that works in a single click, with nothing to fill in.
I store your email address, the page you subscribed from, and the date — that's it, and only so I can send the newsletter and prove the consent was real. It is never shared, sold, or used to sell you something on someone else's behalf. Want it deleted rather than just unsubscribed? Ask me and it's gone.