Bootcamp
€297
The full course. Every module, every lesson, yours for good.
- 10 modules, 40+ lessons
- The audit templates and keyword map I use on client work
- Lifetime access, including future updates
- Watch at your own pace, no cohort dates
Learn the SEO workflow I use on client sites, in the order I actually use it.
A self-paced SEO bootcamp for people who already rank a bit and cannot work out why they are stuck. Technical, content and authority work, taught in the order you should actually do it.
What you'll be able to do
- Run a full technical audit and come out with a prioritised list, not a 400-row spreadsheet
- Tell the difference between a crawl problem, a content problem and an authority problem
- Build a keyword map around commercial intent rather than search volume
- Write briefs that produce pages worth ranking, whoever writes them
- Earn links without buying them or sending a thousand cold emails
- Report on SEO in a way a business owner can act on
The curriculum
10 modules, 31 lessons. Taught in the order you should do the work, which is not the order it is usually taught in.
01
Strategy
What the site is actually competing for, and whether that is winnable.
- Deciding what the site should rank for before touching anything
- Reading a competitor's SEO in twenty minutes
- The three constraints — crawl, content, authority — and how to tell which one binds
02
The audit
Finding the problem instead of listing every symptom.
- A crawl that answers a question rather than filling a spreadsheet
- Indexation: what Google has, what it dropped, and why
- Core Web Vitals, and how much they really move
- Turning findings into a prioritised roadmap
03
Keywords and intent
Mapping demand to pages that can convert it.
- Intent classification that survives contact with a real SERP
- Volume is a trap — sizing the commercial value instead
- Building the keyword map
04
On-page
Making a page unambiguous to a crawler and useful to a person.
- Titles, headings and the things that still move rankings
- Internal linking as a ranking lever, not navigation
- Structured data that earns something back
05
Technical SEO
The plumbing that decides whether anything else you do lands.
- Crawl budget, and when it genuinely matters
- JavaScript rendering without the folklore
- Migrations, redirects, and how sites lose everything overnight
06
Content
Briefs, structure, and knowing when not to publish.
- The brief that makes a writer's job possible
- Page structure for pages meant to rank
- Pruning: the traffic you gain by deleting
07
Authority and links
Earning links at the scale a small team can sustain.
- Why most link building fails before the first email
- Digital PR on a budget that exists
- Judging a link before you chase it
08
SEO in AI search
What AI Overviews and assistants changed, and what they did not.
- Which queries lost clicks, and which never will
- Being cited as a source, and why that is its own channel
- llms.txt, and the honest state of the evidence
09
Automation
Handing the repetitive half of SEO to a script.
- Reporting that builds itself
- Monitoring rankings, indexation and breakage without watching dashboards
- Where AI genuinely helps, and where it quietly makes things worse
10
Reporting and proving it
Making the work legible to whoever signs the invoice.
- The metrics that survive a conversation with a CFO
- Attribution when the honest answer is uncertain
- Running the whole loop again next quarter
Why this exists
Most SEO teaching is a list of things that are true. Fix your titles. Improve your Core Web Vitals. Build links. All correct, all useless on their own, because the thing that decides whether a site grows is not which of those you do — it is which one you do first, on this site, this quarter.
That judgement is the whole job, and it is the part that almost nobody teaches. It is what this bootcamp is.
How it is taught
Every module follows the same shape: here is the decision you are trying to make, here is how I make it, here is me making it on a real site, here is the exercise on yours. You are not watching a tool demo. You are watching someone decide, and being told why.
The templates are the ones I actually use — the audit sheet, the keyword map, the brief, the reporting script. Not cleaned-up teaching versions. The real ones, with the awkward bits still in them.
Who is teaching it
I run SEO, digital marketing and AI automation for businesses across Europe, from Pristina. I spend most of my week doing this work on client sites rather than writing about it, which is the only reason the course is worth anything — it is a record of what currently works, not a summary of what has been published about what used to.
Who it's for
This is for you if
- You have a site that ranks for something, and you cannot work out what is capping it
- You are an in-house marketer who inherited SEO and nobody handed you a process
- You are a freelancer who can do the work but not yet explain the order of it
- You would rather understand why a fix works than copy a checklist
It isn't, if
- You want traffic this quarter — that is a paid media problem, and I will say so
- You are looking for tactics that stop working the moment Google patches them
- You want someone to do the work for you — that is the Accelerator, or a retainer
Pricing
Enrolment is not open yet. These are the tiers it will open at, so you can decide now whether it is for you.
Bootcamp Pro
€497
The course, plus a look at your actual site and somewhere to ask.
- Everything in Bootcamp
- A recorded video audit of your site from me
- The reporting automation, ready to run
- Private Q&A — ask about your own site, get a real answer
Accelerator
€1,495per month · 5 places
You do not want a course. You want the work done alongside you.
- Everything in Bootcamp Pro
- A working session with me every fortnight
- Your roadmap, built and re-prioritised with you
- Direct access between calls
- Month to month — leave whenever it stops paying for itself
Fourteen days. Work through it, and if it has not given you something you can use on Monday morning, email me and I refund you in full — no form, no questions.
Common questions
Do I need to be technical?
No, but you should not be allergic to it. There is no code you must write to finish the course. The automation module ships scripts you can run without understanding them, and explains them for the people who want to.
Is this about ecommerce, or any site?
Any site that wants organic traffic. The examples lean towards service businesses and ecommerce because that is most of my client work, but the workflow does not change with the business model.
How long does it take?
Around fourteen hours of video. Most people spread it across three or four weeks and do the exercises against their own site as they go, which is how it is meant to be used.
Does SEO still work now that Google shows AI Overviews?
Yes, but the priorities shifted. Definitional, top-of-funnel queries lose clicks to generated answers. Commercial and comparison queries — the ones that actually convert — still send traffic, and being cited as a source is a real channel of its own. There is a whole module on this.
Will I rank if I finish it?
That depends on what you do afterwards, how competitive your space is, and what shape your site starts in. Anyone promising you rankings for the price of a course is selling you something else. What you get here is the workflow and the judgement to apply it.
How long do I have access?
Indefinitely, updates included. When Google changes something big enough to matter, the affected module gets re-recorded and you get it.
Can my team buy several seats?
Yes — email me and I will sort out team pricing and one invoice rather than four.
What if it is not for me?
Fourteen days, full refund, one email. The guarantee is above and I mean it literally.
Would you rather I just did it?
The bootcamp teaches the workflow. If you want it run on your site instead, that is a different conversation — and a shorter one.