Use case · Real estate
SEO & Automation for Real Estate
Break the portal dependency, rank for the searches that carry intent, and get found where buyers now ask.
View use case →Case study · SEO for industrial & trade businesses
SEO that took STS Bau from a flat line to 178 monthly organic visits
Content-led SEO for a German Blitzschutzbau and Steuerungstechnik specialist — 343 keywords now ranking in Germany, organic traffic up 105%, and a reference library that earns the enquiry before a competitor is ever searched for.
WhatsApp +383 48 111 611Working with industrial & trade businesses in Germany, Austria and Switzerland
Verified in Semrush and Google Business Profilests-steuerungstechnik.de · exported 28 Aug 2026
178, up 105 percent
Monthly organic visits
343, up 1.2 percent
Ranking keywords
992
Business Profile views
272
Direction requests
What actually moved
Three changes did most of the work
Answer the rule, win the job
Nobody wakes up wanting a lightning rod — they read a building regulation, an insurance clause or an inspection notice. The pages were built around those questions, so "blitzableiter pflicht" now lands STS on page one.
A reference library, not a brochure
DIN 18014, earthing, equipotential bonding, surge protection, inspection intervals — each explained on a page of its own. 343 keywords rank today, against a handful two years ago.
Found on the map, not just the web
992 people viewed the Business Profile, 272 asked for directions and 44 clicked through to the site — a whole channel that never touches a search result page, and the one a local trade lives on.
The brief
A specialist trade nobody could find
STS runs two businesses off one domain: Steuerungstechnik — industrial electrical assembly, cable laying and control systems — and Blitzschutzbau, lightning protection for homes, commercial buildings and public infrastructure. Skilled, certified, and drawing about two organic visits a month in a country where lightning protection is written into building law. The brief was to make the expertise findable in German search.
What I did
Map the regulation, not the service
The German search demand around Blitzschutz is compliance-shaped: is it required, which norm applies, how often must it be inspected. That map decided every page that followed.
Build the Ratgeber
A technical knowledge hub answering one question per page — 115 articles across lightning protection, earthing, equipotential bonding and surge protection.
A page for every sector
Eighteen service and sector pages, so a hospital's facilities manager and a logistics operator each land on copy written for their building.
On-page cleanup across the domain
Titles, headings, internal links and metadata rewritten against that map. On-page score now 89 out of 100.
Monthly organic traffic · Oct 2024 – Jul 2026
0 → 178 visits
- +105% organic traffic month on month
- 343 keywords ranking in Germany
- +800% backlinks (18 in total)
- 89 on-page SEO score
The outcome
On page one for the question that starts the job
Client quote — to add
Two or three sentences from STS in their own words: what changed for the business, not for the rankings.
Ranking keywords
343
in the German index
Three of them inside the top ten, led by blitzableiter pflicht at position 8 — 390 searches a month from people who have just found out they need one.
The evidence
Every number here, screenshotted from the source
Semrush and Ubersuggest, a GTmetrix run, and six months of Google Business Profile — exported 27 and 28 August 2026. The two SEO tools estimate organic traffic differently, so both are here rather than only the flattering one. Nothing recreated, nothing rounded up.
A
GTmetrix grade
97%
Performance
1.1s
LCP
0ms
Total blocking time
0
Layout shift
Inside Google's top ten · live Ubersuggest pull, 28 August 2026
- #8 blitzableiter pflicht390/mo
- #6 blitzableiter neubau140/mo
- #6 ist ein blitzableiter pflicht140/mo
Keep reading
More client results
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Rank in the words your customers actually type, stop funding the head terms Amazon owns, and take the repeat work out of every order.
View use case →Use case · Construction & trades
SEO & Automation for Construction & Trades
Win the map pack in the towns you drive to, turn the Business Profile into the phone line, and stop losing quotes to whoever answered first.
View use case →Work with me
The same three levers, for your brand
01 · Foundation
Technical & on-page SEO
Audit, fixes and a page structure built around the questions your buyers actually type.
See what's included →02 · Visibility
AI search visibility (GEO)
Get named in ChatGPT, Gemini and AI Overviews when someone asks who does this work.
Check your AI visibility →03 · Growth
Content strategy & production
A keyword-to-page map and the content to fill it — in German, English or Albanian.
See the content plan →Want results like this?
Tell me about your business and I'll tell you where the opportunity is.