The Faralda Crane Hotel at dusk on the NDSM wharf, its crane lit above the IJ with the Amsterdam skyline behind

Case study

How Local SEO Helped Faralda Crane Hotel Get Found in Amsterdam

Google Business Profile optimisation and local search work for a landmark Amsterdam hotel.

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Local SEO
Google Business Profile
Hospitality
Amsterdam

Stronger local visibility
Improved relevance for high-intent searches in Amsterdam.
Better Business Profile performance
Clearer information, stronger signals and more customer actions.
More discovery, more bookings
Increased visibility where travellers search and decide.

The results

What changed and the impact

Improved local relevance
Optimised core signals and location relevance to better match how people search in Amsterdam.
Clearer profile signals
Refreshed categories, services, photos and FAQs for stronger trust and more actions.
Stronger visibility
Greater visibility for branded and local searches that drive high-intent traffic.

The evidence

Every number, straight from the source

Semrush for rankings, traffic and AI-search visibility; Google Business Profile for what people did once they found the hotel, over January to April 2025. Two tools, two windows, both labelled — nothing recreated, nothing rounded up.

Semrush organic keywords for faralda.com from October 2024 to July 2026, stacked by position bucket — top 3, 4-10, 11-20, 21-50 and 51-100 — holding above 400 keywords throughout, with an AI Overviews band appearing from early 2026 — **Keywords by position** — Semrush · Oct 2024 – Jul 2026 · a steady top-3 band, with AI Overviews appearing in 2026

Semrush top organic keywords for faralda.com: crane hotel faralda amsterdam, crane hotel faralda, faralda crane hotel, faralda hotel amsterdam and hotel faralda crane, each ranking at position 1, with monthly volumes of 210, 140, 110, 110 and 260 — **Top organic keywords** — Semrush · position 1 on all five lead terms · 23 top organic keywords in total

Semrush overview for faralda.com: authority score 34 rated good, organic traffic 12.5K up 13 percent, 45 percent traffic share from Germany, and 482 organic keywords up 24 percent — **Domain overview** — Semrush · 12.5K organic traffic (+13%) · 482 keywords (+24%) · authority score 34

Semrush AI search panel for faralda.com: AI visibility 25, 232 mentions and 135 cited pages, broken down as ChatGPT 57 mentions and 102 cited pages, AI Overview 32 and 14, AI Mode 77 and 52, Gemini 66 and 10 — **AI search visibility** — Semrush · 232 mentions · 135 cited pages · across ChatGPT, AI Overviews, AI Mode and Gemini

Profile interactions — Google Business Profile · 3,525 interactions · Jan – Apr 2025

Direction requests — Google Business Profile · 790 requests · Jan – Apr 2025

Booking-link clicks — Google Business Profile · 170 clicks · Jan – Apr 2025

Services used

The services behind the results

Local SEO
Local keyword strategy, on-page optimisation and location relevance.
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Google Business Profile
Profile optimisation, content, Q&A and review strategy.
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SEO Content & On-page SEO
Content improvements and on-page optimisation for better visibility.
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