Case study · SEO for food brands

SEO that took Gerti Foods from zero to 1,800 monthly Google impressions

On-page and technical SEO for a Kosovo food producer — five commercial keywords now ranking at an average position of 7.7, and organic buyers arriving from regions the brand had never reached. Ninety days, no ad spend.

WhatsApp +383 48 111 611Working with food & FMCG brands in Kosovo, Albania and DACH

Me, on camera, on what actually changed.Gerti Foods case study — SEO that expanded organic reach

Verified in Google Search Console · last 28 daysgertifoods.com · exported 26 Aug 2026

  • 1.8K, up 67 percent

    Impressions

  • 62, up 19 percent

    Clicks

  • 7.7

    Average position

  • 5, up 400 percent

    Keywords ranking

What actually moved

Three changes did most of the work

Technical foundation first

Indexing, sitemaps, speed and product markup fixed before a single word was rewritten. On-page score 73/100, GTmetrix grade A, 1.1s LCP.

Pages written for buyers

Titles, H1s and product copy rebuilt around the terms wholesale and retail buyers type — not the words the catalogue used internally.

Reach past one market

The catalogue now works in Albanian, English and German, mapped to real demand next door, so the same products earn impressions in markets they never served.

The brief

A real product range with no search presence

Gerti Foods supplies par-baked byrek and tortillas at industrial scale from Prizren — the product a bakery, hotel, restaurant or supermarket bakes off in 15–20 minutes and sells fresh, with no baker on staff. Real customers, real repeat orders, and nine straight months at zero organic traffic. The brief was to make the range findable, and to find out whether the same demand existed outside Kosovo.

What I did

  1. Technical audit and fixes

    Crawl and indexation cleanup, sitemap, Core Web Vitals, product structured data.

  2. Keyword and intent map

    Five commercial terms with genuine demand. One page owns each, no cannibalisation.

  3. On-page rebuild

    Titles, meta descriptions, H1s, internal links and image alt text rewritten against that map.

  4. Content for new regions

    Region-aware pages in Albanian, English and German so the catalogue competes outside Kosovo.

Monthly organic traffic · Aug 2025 – Jul 2026

0 → 55 visits

6040200Aug 25Feb 26May 26Jul 26
  • 3.4% average click-through rate
  • +96% organic traffic month on month
  • 14 referring backlinks (+7.7%)
  • 73 on-page SEO score

The outcome

Page-one visibility, from a standing start

Client quote — to add

Two or three sentences from Gerti in their own words: what changed for the business, not for the rankings.
Gerti FoodsOwner · gertifoods.com

Average position

7.7

from unranked

Five commercial keywords sitting inside the top ten, with impressions still climbing month on month.

The evidence

Every number here, screenshotted from the source

Google Search Console, Ubersuggest and GTmetrix, all pulled on 26 August 2026. Nothing recreated, nothing rounded up.

Google Search Console performance chart for gertifoods.com over 28 days: 62 clicks, 1.8K impressions, 3.4% CTR, average position 7.7
Google Search Console — 28 days · 62 clicks · 1.8K impressions · 3.4% CTR · avg. position 7.7
Ubersuggest key SEO indicators: 5 organic keywords up 400%, organic traffic 55 up 96.4%, 14 backlinks up 7.7%
Ubersuggest — keywords, traffic, backlinks
Ubersuggest on-page SEO score for gertifoods.com: 73, rated high
On-page score — 73 / 100
GTmetrix report for gertifoods.com: grade A, 95% performance, 97% structure, 1.1s largest contentful paint, 66ms total blocking time, 0.08 cumulative layout shift
GTmetrix — grade A · 95% performance · 97% structure · LCP 1.1s · TBT 66ms · CLS 0.08
Ubersuggest monthly organic traffic for gertifoods.com: flat at zero from August 2025 to May 2026, then rising to 55 visits by July 2026
Organic traffic — nine flat months, then the climb
Google Search Console insights panel: 62 clicks up 19 percent, 1.8K impressions up 67 percent over the last 28 days
Search Console insights — clicks +19% · impressions +67% month on month

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Work with me

The same three levers, for your brand

01 · Foundation

Technical & on-page SEO

Audit, fixes and a rewritten page structure built around what your buyers search for.

See what's included →

02 · Visibility

AI search visibility (GEO)

Get named in ChatGPT, Gemini and AI Overviews when buyers ask for your category.

Check your AI visibility →

03 · Growth

Content strategy & production

A keyword-to-page map and the content to fill it, in Albanian, English or German.

See the content plan →

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